Please EA, don’t start a trend…
This story is over a month old, but it just came to my attention today and it is something I want to touch on. The market for used video games these days is massive, especially with the amount of quality titles being released as of late. Many gamers simply cannot afford to buy all of their games brand spankin' new, and stores such as Gamestop allow players to buy used games at a discount. The downside to this, is that publishers ultimately lose out on sales. Just like everything else in this business fueled world, the bottom line is money. 
In an attempt to combat the purchase of used games, more specifically in this case, EA Sports titles, the company has adopted a new system tagged "Online Pass". Whenever EA ships a new sports game, included with it will be a one time use code that allows access to multiplayer and additional DLC. Without the code, you are going to be set back an extra $10 just to play multiplayer. Not to mention, roster updates are included with this Online Pass.